Coaches Are
Feeling The Heat
And facing more scrutiny than ever before. But you can get above the bull.
Discover innovative and proven sport coaching methods to unlock
excellence and self-worth, elevating team cohesion, reduce conflicts, and
make coaching great again. On and off the competitive surface, never stop
improving and fueling your passion for your craft. We’re Elevate Institute
of Sport Coaching.
Sport Coaches and Trainers!
Become What Every
Athlete needs & Every
Other Coach Admires
Purpose-Based Ambition is designed for you, the
dedicated coach who aspires to elevate your craft
and inspire your athletes.
Learn cutting-edge sports psychology from registered psychologist, mental
performance consultant, and Chartered Professional Coach, Matthew Bain.
Unlock the secrets to effective coaching with a proven, evidence-based, and
passion-driven program.
Sport Coaches and Trainers!
Become What Every
Athlete needs & Every
Other Coach Admires
Purpose-Based Ambition is designed for you, the dedicated coach who aspires to elevate your craft and inspire your athletes.
Learn cutting-edge sports psychology from registered psychologist, mental performance consultant, and Chartered Professional Coach, Matthew Bain. Unlock the secrets to effective coaching with a proven, evidence-based, and passion-driven program.
Your Efforts Aren’t Making the Impact You Hoped?
You’re not alone. Many coaches face the challenge of translating their care and ambition into a meaningful impact on their athletes.
The journey to becoming a truly influential coach is filled with obstacles. From understanding your own motivations to effectively guiding your athletes' growth – Without a clear understanding of your ambition and purpose, you risk leaving untapped potential in your athletes and skills in the competitive space.
We lacked direction from prior consultants, but Matt's role was crucial in revamping our
mindset and transitioning to a younger, experimental approach. He taught us performance
on demand despite conditions and supported our process with clear purpose and goals.
…Under his guidance, we moved from 18th to 11th in the world rankings, showing the profound impact
of his mental performance consulting. His principles extend beyond sports, benefiting businesses in
managing performance and stress, making him an invaluable asset in any high-pressure environment.
- Jeff Smith, Head Coach, Men’s Sitting Senior Volleyball, Volleyball Canada
A Course for Coaches Who Never Stop Improving Their Craft
Purpose-Based Ambition links evidence-based practices with passionate coaches. This comprehensive course is designed to reignite your coaching flame and align your ambition with actionable strategies.
Purpose-Based Ambition delves into the heart of what drives you as a coach and how to harness that passion to inspire, lead, and grow your athletes.
Expert Guidance: Led by Matthew Bain, a coach with over 20 years of experience, a Chartered Professional Coach (ChPC), registered psychologist, and Mental Performance Consultant.
Transform Your Coaching: Learn innovative and proven methods to enhance team cohesion, self-worth, and overall performance.
Prevent Burnout: Discover strategies to maintain resilience and prevent burnout in both you and your athletes.
Comprehensive Curriculum: Six expertly guided modules covering essential strategies for ambitious and effective coaching.
Real-World Success: Proven methods that have transformed over a hundred teams, including national and Olympic-level athletes.
If You Were an Actor, Playing a Performance-Based Coach
All you would have to do is gather the team (cue inspiring music), get down on one knee and speak about victory, overcoming the odds, the power of teamwork, and how this moment is the only moment that matters.
But you're not on a movie set. And your athletes know when you’re faking it.
And listen, I get it.
Coaching can be so disheartening when your well-intentioned drills and motivational speeches seem to fall flat. Sometimes it feels like the message and meaning get lost in translation. You want to see your athlete PERFORM on the play surface, so you do all the things you’ve seen and learned from well-meaning but misinformed coaches.
You might feel alone in your struggle OR even questioning if your passion is enough to get your athletes on board.
But imagine if you could bridge that gap.
Imagine seeing your athletes not just perform, but thrive—both in and out of the competitive realms.
Imagine your athletes pushing hard because they respect you.
Imagine YOU truly knowing why you do what you do and inspiring your athletes to higher levels because of it.
Because the difference between a good coach and a great coach lies in the depth of understanding and the clarity of their PURPOSE. Your athletes are watching you and taking cues. When they see that you see their capability, they will see it in themselves and never forget your greatness.
But really getting to the root of self-understanding takes a guide. We all need mentors to help us see the play and winning strategy, in Purpose-Based Ambition, I can do that for you.
Of course, if all you want is the dramatic underdog speech, there’s always acting school.
“Beyond the confines of the field, Matt has been a trusted mentor, offering invaluable advice and perspective on navigating the journey of life as a student-athlete. As a chartered professional coach himself, Matt understands the role of a Head Coach and the relationships that should exist between a coach and players. His dedication to the holistic well-being of our players extends far beyond game day, as he provides guidance on managing stress, goal setting, and maintaining a healthy work-life balance.”
“Beyond the confines of the field, Matt has been a trusted mentor, offering invaluable advice
and perspective on navigating the journey of life as a student-athlete. As a chartered professional coach himself,
Matt understands the role of a Head Coach and the relationships that should exist between a coach and players.
His dedication to the holistic well-being of our players extends far beyond game day, as he provides guidance on
managing stress, goal setting, and maintaining a healthy work-life balance.”
- Chris Morgan, ChPC
Meet Your Coach Matthew Bain,
ChPC & Founder of Elevate Institute of Sport Coaching
My career has put me side by side with hundreds of coaches and athletes, from helping clubs fine-tune their approach to diving deep into the essentials of sports psychology and mental performance.
As a multi-sport athlete and seasoned coach, my academic background in Education and Sport and Exercise Psychology comes into play when the whistle blows. With over two decades in the sports world—as a coach for 20 years, a mental performance consultant for twelve, and a psychologist for seven—I've built a foundation of trust and expertise.
As a Chartered Professional Coach (ChPC), registered psychologist in Alberta, and a Mental Performance Consultant, I lead MMB Counselling and Consulting, constantly pushing the boundaries of mental health and sports performance. Let me share the strategies I've gained to unlock excellence and prevent burnout in your coaching
Experience Whole The
Purpose-Based Ambition Course
What’s included:
Module 1:
Tale of the Tape
Uncover your true coaching drive: Discover the hidden motivations that make you a unique and powerful coach.
Transform your journey into a legacy: See how your past experiences can propel you toward unparalleled success.
Align your ambition with impactful strategies: Turn your passion into a well-defined purpose that inspires both you and your athletes.
Never second-guess your purpose again: Gain absolute clarity on what fuels your coaching and how to leverage it for greatness.
Module 2:
Building Something
Takes Initiative
Master the art of turning ideas into action: Learn to seamlessly connect the “what” and “how” in your coaching process.Videos
Refine your approach for maximum impact: Distinguish the factors that truly matter in driving athlete performance and well-being.
Inspire ambition with precision: Develop a coaching style that not only motivates but also transforms your athletes.
Never struggle to connect with your athletes again: Develop a deep understanding of what truly drives them and how to support their journey.
Module 3:
You’ve Understood How to Build It. So What Now?
Empower your athletes with purpose-driven coaching: Learn how to align their ambitions with your coaching goals for mutual success.
Unlock the full potential of each athlete: Explore their unique motivations and turn challenges into growth opportunities.
Apply proven strategies for lasting motivation: Ensure your athletes remain driven and focused, no matter the obstacle.
Never feel lost in your process again: Gain a clear, step-by-step pathway that ensures your coaching always hits the mark.
Module 4:
The Purpose of Understanding Ambition
Turn values into victories: Connect your core values to actionable coaching practices that lead to success on and off the field.
Lead with purpose and conviction: Align your personal values with your coaching goals to inspire trust and dedication.
Create a culture of autonomy: Empower your athletes to take ownership of their development through value-driven strategies.
Never feel disconnected from your purpose again: Maintain a strong, value-based approach that guides every coaching decision.
Module 5:
The Process of Enmeshing Athlete and Coach Ambition
Create a powerful synergy with your athletes: Align their purpose with your coaching vision to drive unparalleled results.
Build deeper connections through effective communication: Strengthen the bond between you and your athletes for a more cohesive team.
Tailor your training to resonate with your athletes' goals: Ensure every session is purposeful and aligned with both coach and athlete ambitions.
Never feel out of sync with your athletes again: Develop a transparent, trust-filled relationship that enhances every aspect of coaching.
Module 6:
A Great Build Creates
Its Own Legacy
Leave a lasting impact on and off the field: Understand how your coaching can shape the lives of your athletes for years to come.
Integrate belongingness and purpose seamlessly: Build a coaching culture where every athlete feels valued and driven.
Set the stage for future success: Develop goals that strengthen the sense of belonging and purpose within your team.
Never let your legacy be accidental: Take control of how you and your athletes will be remembered by crafting a purposeful coaching journey.
PLUS TWO BONUSES!!!
bonus #1
Accountability PDF
bonus #2
Coach Development Training
Bonus #1
Videos
Learn how to leave a lasting impact that transcends the sport itself.
Bonus #2
Videos
Learn how to leave a lasting impact that transcends the sport itself.
By the end of this course, you'll have a toolkit of strategies to enhance both your coaching effectiveness and your athletes' performance.
By the end of this course, you'll have a toolkit of strategies to enhance
both your coaching effectiveness and your athletes' performance.
YOU'LL GET ALL OF THIS!!!
Bonus #1
Videos
Learn how to leave a lasting impact that transcends the sport itself.
Bonus #2
Videos
Learn how to leave a lasting impact that transcends the sport itself.
WHAT'S ALL INCLUDED:
MODULE 1: Tale of the Tape.........................................................................................................INCLUDED
MODULE 2: Building Something Takes Initiative..........................................................INCLUDED
MODULE 3: You’ve Understood How to Build It............................................................INCLUDED
MODULE 4: The Purpose of Understanding Ambition.............................................INCLUDED
MODULE 5: Enmeshing Athlete and Coach Ambition...............................................INCLUDED
MODULE 6: A Great Build Creates Its Own Legacy.......................................................INCLUDED
BONUS #1: Accountability PDF................................................................................................INCLUDED
BONUS #2: Coach Development Training.........................................................................INCLUDED
Total Value: $1,100
Your Investment: ONLY $197
For A Limited Time
(Less than the cost of a single consulting session with Matt)
What Kind of Coach Is This Course For?
This course is tailored for those who are relentless in their pursuit of excellence, who understand that true coaching extends beyond the physical aspects. If you're ready to challenge yourself and elevate your coaching, this course is for you.
However, if you think you already know everything about sport coaching and are not open to new ideas, this course might not be the best fit.
Transform Your Coaching Today. Join Purpose-Based Ambition and Take the First Step Towards Becoming a Coach Who Not Only Inspires but Also Leaves a Lasting Legacy.
By taking this course, you're not just improving your coaching skills—you're shaping the future of your athletes and creating a legacy that will endure.