Coaches Are
Feeling The Heat
And facing more scrutiny than ever before. But you can get above the bull.
Discover innovative and proven sport coaching methods to unlock
excellence and self-worth, elevating team cohesion, reduce conflicts, and
make coaching great again. On and off the competitive surface, never stop
improving and fueling your passion for your craft. We’re Elevate Institute
of Sport Coaching.
Stand On My Shoulders
Coaches Are The Foundation
Of Athletic Excellence
Coach to Coach
We’re Elevating The Game
“THE BEST COACHES BETTER THEIR CRAFT
TO ELEVATE THEIR ATHLETES. PERIOD.”
“THE BEST COACHES BETTER THEIR CRAFT TO ELEVATE THEIR ATHLETES. PERIOD.”
- Matthew Bain | CHPC and founder of Elevate Institute of Sport Coaching
Coaches Are Feeling the Heat
It’s Time to Rise Above the Headlines
True greatness in coaching lies at the intersection of sports psychology and optimized techniques. Build a foundation for personal and athletic excellence, and become the legacy coach known for fostering a culture of victory both on and off the field. Elevate your coaching craft.
True greatness in coaching lies at the intersection of sports psychology and optimized techniques.
Build a foundation for personal and athletic excellence, and become the legacy coach known for
fostering a culture of victory both on and off the field. Elevate your coaching craft.
On the Frontlines of Sport, the Strategy You Choose Can Unleash Excellence or Fuel Burnout
Coaching is tougher than ever, from Little League to the Olympics. As the unseen MVPs, coaches build resilient teams and next-level athletes. But how do you become the best coach possible and create a legacy that outlasts championships?
At Elevate Institute of Sport Coaching, we provide proven sports psychology techniques that have transformed over 100 teams, including national and Olympic athletes. Our methods ignite motivation, enhance retention, and boost athlete well-being.
Challenge the status quo. Discover Elevate Institute’s programs and master the science and psychology of coaching for unparalleled success. Elevate your craft, elevate your legacy.
“Beyond the confines of the field, Matt has been a trusted mentor, offering invaluable advice and perspective on navigating the journey of life as a student-athlete. As a chartered professional coach himself, Matt understands the role of a Head Coach and the relationships that should exist between a coach and players. His dedication to the holistic well-being of our players extends far beyond game day, as he provides guidance on managing stress, goal setting, and maintaining a healthy work-life balance.”
- Chris Morgan, ChPC
Get Your Free Guide
Learn 5 Pro Tips To
Help Your Athletes
View & Get The Most
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Purpose Based Ambition, The Course
Purpose Based Ambition is an implement-at-your-pace course for coaches who WANT to be the best, perform the best, and create a coaching legacy that goes way beyond the plays.
Get my expert insights, powerful and proven mindset methods. Join the course today/get on the waitlist for your exclusive launch discount.
We lacked direction from our prior consultant
Matt's role was crucial in revamping our mindset and transitioning to a younger, experimental approach. He taught us performance on demand despite conditions and supported our process with clear purpose and goals.
Matt's influence united our staff, benefiting both athletes and coaches. His sessions were highly valued and contributed to Taylor's recognition as ACAC Coach of the Year. He fostered a culture of feedback and transparency, breaking down egos and resetting our legacy.
Under Matt's guidance, we moved from 18th to 11th in the world rankings, showing the profound impact of his mental performance consulting. His principles extend beyond sports, benefiting businesses in managing performance and stress, making him an invaluable asset in any high-pressure environment.
- Jeff Smith, Head Coach, Men’s Sitting Senior Volleyball,
Volleyball Canada
Join a FREE Sport Coaching Masterclass You Actually Want to Attend
Stand On My Shoulders, Masterclass by Matthew Bain. Elevate your coaching by understanding the difference between purpose-based and performance-based identities. Join us to ignite your ambition and inspire your athletes!
Deepen your awareness of your ambition and the purpose you hope to instill in your athletes and clients.
Refine your understanding of the differences between a purpose-based identity and a performance-based identity.
Enhance your ability to help your athletes and clients perform by taking the next step in your guided journey toward deepening your purpose.
Visionary Sport Coaching
Looks Like This
Discover innovative and proven sport coaching methods to unlock excellence and self-worth,
elevating team cohesion, reduce conflicts, and make coaching great again. On and off the
competitive surface, never stop improving and fueling your passion for your craft.
Meet Your Coach Matthew Bain,
ChPC & Founder
“Professional sport coaches need the best
tools and techniques available today.”
Through the Elevate Institute of Sport Coaching, I share sport psychology and strategies to unlock excellence and prevent burnout in your coaching.
I'm here to guide you on a psychological, science-based, sport-tested journey to unlock the full potential of coaching. I understand the dedication, strength, love, grit, and passion that thrives within the coaching community.
Whether on the pitch, deck, track, gym, or in the locker room, Elevate Institute of Sport Coaching shows coaches how to be the best at what they do and shape athletes into well-rounded individuals.
I've had the privilege of working with hundreds of coaches and athletes, honing approaches and mastering the essentials of sports psychology and mental performance.
From growing up as an elite athlete to becoming a professional coach, teaching and designing college and university courses in coaching and sports psychology, I've been in your shoes. Over the past 15 years, I've worked with over a thousand coaches in sports, strength & conditioning, and nutrition.
Here's why you can trust me:
Experience: 20 years as a coach, 12 years as a mental performance consultant, and 7 years as a psychologist.
Expertise: Multi-sport athlete with a strong Education and Sport and Exercise Psychology background.
Credentials: Chartered Professional Coach (ChPC), registered psychologist in Alberta, and Mental Performance Consultant.
Leadership: Founder of Elevate Institute of Sport Coaching & MMB Counselling and Consulting, advancing mental health and sports performance.
Let's redefine excellence together. The Win is Within.
- Matthew Bain
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